
Gun ownership in America is polarizing issue and one that seems to be facing a very slow path to solution. And by solution, I mean finding a way to cut down on gun-related deaths without changing legal gun ownership rights. I can't speak for all moderates, but I'm a firm believer that guns do kill people (which isn't always the issue, but they also tend to kill the people next to the people the shooter is aiming at) and that we do have a right to bear arms.
Something has to give.
When a situation reaches this point, and the industry with the R&D money (the gun industry in this situation) refuse to step up, that industry is ripe for disruption. As we move into the future, these disruptions are really what will create the future and how we'll use, own and feel safer around firearms.