Another IFTF artifact this week. This time offering a trade of DNA from your spit with an offer of free transportation with the purpose of identifying "toxins, the environment, even daily stressors."
It's an interesting idea and the trade of free for personal data keeps trending upwards. Just last week we read about Glow First, the non-profit arm of the Glow app where women can earn money towards fertility treatment by filling out ten months of fertility data.
How much data will we provide? How will it be stored? For how long? There are so many ways FREE can get us to give up details of our lives. Girls Gone Wild has proven how intimate details can be leveraged from a free T-shirt. So this view of the future doesn't beg questions about spit or transportation. Instead, I ask what it will take for us to become inoculated against so freely giving up our data/bodies/intimate details in return for the free of email/prizes/social media?